Egyptian blogger from Cairo.
Revolutionary Socialist.
Partner & Creative Director at ThePlanet.

Case study video: Azza Fahmy social media campaign

A case study of one of planet360‘s clients, Azza Fahmy. This video summarizes how we managed to create a buzz around the latest culture collection, using social media. This basically shows that with a bit of work, it is rather straight forward to put together a campaign using standard tools. It comes down to knowing your target audience, what they value, and consequently, how to engage with them.

[youtube width=”519″ height=”317″][/youtube]

At the end of the day, the decisions are made by the people. It’s not about manipulation, it’s about knowing what they want, and transparently providing it to them.

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