A case study of one of planet360‘s clients, Azza Fahmy. This video summarizes how we managed to create a buzz around the latest culture collection, using social media. This basically shows that with a bit of work, it is rather straight forward to put together a campaign using standard tools. It comes down to knowing your target audience, what they…
For any campaign to be successful, you and your team need to be dynamic, and react to the events as they unfold. In this post I will continue the case study of the live Social Media campaign against Marks & Spencer, focusing on the Facebook cause, that we have decided to replace with a Page. Creating a Facebook cause for…
When you want to carry out a campaign to raise awareness about an issue, and/or encourage action, Social Media should be one of your main tools. In this post, I want to share with you how a group of colleagues and I are putting together (yes, as we speak) the campaign to raise awareness about Marks & Spencer’s support to…
Panda cheese came out with a successful advertising campaign that consists of about five commercials. The videos are on YouTube and have already received a couple of million views combined in a matter of a few days. In fact, they were handed awards from Cannes Lions. And why wouldn’t they? The idea is courageous, some might even argue too bold…
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