Egyptian blogger from Cairo.
Revolutionary Socialist.
Partner & Creative Director at ThePlanet.

Posts Tagged ‘Facebook’

Create a ‘Facebook Website’ from start to finish

Facebook Website PSD Template

The new Facebook Timeline has changed once again the social network dynamics. If you’re working with pages, this shift is a big deal and while some have feared this drastic flip, I think there’s plenty of benefits to pull out of this. Besides the obvious ‘cover image’, which could be regularly changed to fill the 850 x 315px at the…

Google+ and how it could help with political activism online

Google+_logo

With the exception of underwear, Google seems to have become directly involved in every aspect of our lives. By introducing the Google+ social network a couple of weeks ago, they now aim to become a hub for our personal interaction online with our friends, as well as our social circles. How’s Google+ different from Facebook and twitter? One of Facebook’s…

Case study video: ME app social media campaign

A case study of ME, a mobile application that acts as an infotainment portal. This video shows how we were able to generate interest from the target audience to download and and register to use the free app, provided via Mobinil. It was a bit of a challenge because the app is mainly in Arabic and targets the masses, many…

Case study video: Azza Fahmy social media campaign

A case study of one of planet360‘s clients, Azza Fahmy. This video summarizes how we managed to create a buzz around the latest culture collection, using social media. This basically shows that with a bit of work, it is rather straight forward to put together a campaign using standard tools. It comes down to knowing your target audience, what they…

Live Social Media Case study: Facebook Cause vs Fan Page

Create a Page on Facebook

For any campaign to be successful, you and your team need to be dynamic, and react to the events as they unfold. In this post I will continue the case study of the live Social Media campaign against Marks & Spencer, focusing on the Facebook cause, that we have decided to replace with a Page. Creating a Facebook cause for…

Citizen journalism: My voting experience in Egypt’s elections

The Egyptian parliamentary elections are infamous for controversy and tension. This time around, it was yet another example of forgery, violence and chaos from the ruling National Democratic Party. However, with social networks and technology where they’re at, these particular elections were the chance for citizen journalism to shine, and that’s precisely what occurred. I used some basic tools to…

How to create a basic awareness campaign with Social Media; a live case study

Stop Marks & Spencer

When you want to carry out a campaign to raise awareness about an issue, and/or encourage action, Social Media should be one of your main tools. In this post, I want to share with you how a group of colleagues and I are putting together (yes, as we speak) the campaign to raise awareness about Marks & Spencer’s support to…