A case study of ME, a mobile application that acts as an infotainment portal. This video shows how we were able to generate interest from the target audience to download and and register to use the free app, provided via Mobinil. It was a bit of a challenge because the app is mainly in Arabic and targets the masses, many of which are not easily accessible via social media, and are not entirely comfortable with mobile applications.
In Egypt, some professionals in the field of new marketing jump to the conclusion that you can do almost anything with social media, but as Tarek Nasr argues in his blog post, we’re quite a distance from the new world. Having said that, I think this campaign showed that you can still make remarkable achievements. And it’s the people who decide.