A couple of weeks back, I made a post about Nokia’s shocking decision to enter the Netbook battle with one of its own: the Nokia Booklet 3G. It was great news for the regular users, as it allows for more competition, and hence, better services and more reasonable prices. While the former seemed to be on par, the latter has disappointed the large crowd who have been anxiously awaiting the Finnish’s debut in the netbook market.
Nokia has released the pricing of it’s inaugurational netbook, slashing an over-whelming $820 tag. In a marketplace where even the standard, powerful notebooks can be easily picked up at a much more humble price, it is indeed completely illogical how the Mobile-phone makers expect to have a piece of the netbook money pie with such a disproportionate value. It is clear that Nokia have raised their white flag even before entering the battlefield, and it is up to the consumers to demonstrate that in order to succeed, it is imperative to satisfy the customers. That means services, and pricing. Nokia will just have to learn it the hard way, and I personally see no possibility of success with their debut.
In a market where the average netbook is offered for $300 dollars, there must be an edge that almost triples the price. The following are the main features that separate the soon-available Nokia Booklet 3g from its counterparts such as the Acer Aspire One and the Asus Eee PC:
- Runs Windows 7
- 16-cell battery, arguably lasting up to 12 hours
- Sim card slot, allowing you to connect to 3G networks without a cell phone
- HDMI out for high definition videos on external HD displays
If we were to bend over backwards and add $100 for each one of the four features, it would still add-up to $700, quite distant from the original $820. I haven’t been as confused since Apple forced their customers to pay for patches and fixes. The only way Nokia can come out of this alive is via iPhone-style monopoly deals with carriers such as AT&T and Verizon Wireless, but even then, the netbook would still require an unprecedented $400 investment. Given the choice of tying yourself in a two-year’s contract and paying $400 for an average netbook, or the full $300 for a regular counterpart, no strings attached, how much “under the influence” would you have to be to make the wrong choice and aid the mobile-making Scandinavians?
We are left with no choice but to get over the bubble-burst and move on with our lives, there will soon be real contenders that provide us with the services that we deserve, for the prices that they have earned.