This is a short video by CollegeHumor that uses sarcasm to point out the possible lack of competition for the Google search engine:
Microsoft launched Bing in an attempt to make life difficult for Google. Not surprisingly, it is not working out so well, at least not at the moment. The main problem is that the search engine boom has been almost exclusively handed to Google, and they wasted no time in taking advantage. In fact, the word “search” has seemed to have disappeared from the English/Tech language, and users worldwide are referring to the daily process as “Googling”. That results in a clear advantage in Google’s favor leaving very little room for maneuver, especially with the regular users’ lack of interest in exploring the different options – people just want to get to what they’re looking for in the quickest and easiest manner. Consequently, you might come across those who advocate the phrase “I love Google!”, as oppose to “I love the Internet”, giving credit to the technology giants for the actual content offered via the Web, not just the process of finding it.
Filtering the huge majority of search queries via a single search engine can be very dangerous, as it facilitates the process of censorship. Potentially, Google could have the power of controlling what is crawled and visible in the results, and what stay in the dark. Either way, as users of the information super highway, we can always benefit from more competition. Let’s hope the power remains where it belongs: With the people.