The Microsoft Surface has been announced for a while now, but this video takes a sarcastic approach to the same advertisement Microsoft had used to market their new product. Besides the fact that it is hilarious, it’s also interesting to see how some new “innovations” do not always go hand-in-hand with users’ demands, but rather dictate what the user wants/needs:

It is an example of how many companies forget to look for what the user needs, as appose to coming up with features that can eventually be sold as a “must-have”.